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Unit Marketing Specialist
Job category: Marketing
Job ID: 64655
Sodexo University Dining is seeking an experienced Marketing Specialist to join the dining services teams for Rutgers Concessions and Ramapo College!
The primary focus of the Marketing Specialist for Rutgers concessions will be to drive sales at football and basketball home games. The selected individual will lead and develop marketing promotions to help drive attendance and sales related to concessions events. Rutgers Concessions will be benchmarked against local pro stadiums. Use of digital menu boards for advertising, event communications, contests and game stats are all expectations of the concessions marketing program. Prior experience in creating and executing marketing plans designed to pro-actively drive engagement and sales is paramount for this role.
At Ramapo College, the Unit Marketing Specialist will be tasked with driving meal plan and retail sales. The Marketing Specialist will manage social media outlets, raise customer satisfaction scores and help bring the student population together. The Marketing Specialist will be responsible for preparing a marketing analysis based on trends and data for client review.
This Marketing Manager will dedicate 20% of time to Rutgers and 80% to Ramapo. Rutgers concessions and marketing are concentrated between August and October. Ramapo would absorb much of the remaining time throughout the year and will be the home base office. Incumbent will need to travel between the two accounts during concessions season.
The ideal candidate presents with 2-4 years of food/concessions/retail marketing experience - the creation and roll-out of marketing strategies/plans aimed at increasing meal plan sales, student engagement, concessions promotions and sales for athletics, merchandise designs, program development and execution, and visual merchandise upgrades that are current with market trends. The best qualified candidate has a good understanding of sports and has a passion for sports marketing.
Considering elevating your marketing career with Sodexo!
Basic Education Requirement - Associate's Degree
Basic Functional Experience - 2 years of experience in marketing, project management or related field(s)
Sodexo is an EEO/AA/Minority/Female/Disability/Veteran employer.